Introduction to Type ® and InnovationSKU: 6185-10
Understand each type's contribution to the process of innovationIs there a link between personality type and innovation? Research on this topic confirmed that indeed there is a link and that each of the sixteen MBTI ®personality types is critical to the innovation process. Introduction to Type ® and Innovation applies ideas from personality type theory to the innovation process in order to:
- Highlight the differences in how people define innovation and show why throughout the innovation process some phases feel comfortable, while others feel awkward and tiring
- Develop type-friendly techniques that utilize type strengths in the innovation process
- Show how type-stretching techniques can enable people to work "out of preference" and bring a fresh view to the process
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